Precision Tune-up, Clean and Check, or What?

October 17, 2009. Which of these five terms implies more value? Precision tune-up and professional cleaning, precision tune-up, tune-up, clean & check or inspection? The answer is precision tune-up and professional cleaning. Clean & check is a decades old worn out industry term. And, what does check mean -- you looked at it or what? What does inspection mean other than you inspected it. The term inspection does not imply any action was taken. 

Precision tune-up and professional cleaning states a precise carefully performed complete tune-up along with a professional cleaning of the equipment. I can assure you through experience that you can get more customers to invest in a precision tune-up and professional cleaning than you can any of the other four products.

I'm often asked why market precision tune-ups and professional cleanings? The answer is because it's the lowest priced product we have and poses very little financial risk to the customer allowing us to make a favorable impression on and obtain new customers. We even remove that risk by making the following statement in our marketing, "If you are not impressed with our service and feel that you didn't receive value don't pay us". After performing 1000's of precison tune-ups and professional cleanings I do not recall anyone not paying us. Our hope is after performing the precision tune-up and professional cleaning to leave the home with a service agreement.

I'm also often asked what are the procedures of a precision tune-up and professional cleaning? It depends greatly on what area of the country you are located in. The very best way of determining the procedures is to meet with your service technicians and get them to tell you. Simply ask them "If we were to perform the very best tune-up in the area what exactly would we do and how would we do it?" After a short while in this meeting the technicians will warm up and the exercise will generate a lot of good response. You'll then have the procedures. No only will you have the procedures but you will also have the technicians' buy-in of the product precision tune-up and professional cleaning because they, in fact, helped develop it.